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Wednesday, March 4, 2015

Online shopping mantra in times of recession

MUMBAI: The economic slowdown might have led to a decline in footfalls at swanky shopping malls across the country, but shopaholics continue to shop, albeit on a different platform, the rapidly-growing online shopping, says a survey.

Shoppers shopped more frequently through online portals in Q4 2008 than in the same quarter of 2007, a MasterCard Worldwide survey said.


The average frequency of online purchases in India increased to 2.9 per cent in Q4, as against 2.6 per cent during the same quarter in 2007, a press relaese said here today.

MasterCard Worldwide recently published its latest Insight Report-Economic Crisis and Preference for Online Shopping in the Asia-Pacific, Middle-East and Africa.

The survey findings suggest that the economic crisis could have made online shopping more attractive, the release said.

"The one key factor for shoppers being motivated into online purchases may be the consumers' ability to compare prices across multiple outlets, hence achieving the important objective of value for money," the survey said.

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