Online shopping has been displacing bricks-and-mortar trips for many consumers, but this year that trend has been reversed for Lisa Fullerton.
The Geneva stay-at-home mom typically shops online during the early holiday season, but this year she and her sisters decided to start a new family tradition of coming downtown for Black Friday shopping and lunch.
"I worked at a Gap outlet last Black Friday and saw a lot of families do that, and I thought it would be a fun tradition," Fullerton said.
She got downtown at about 10:30 a.m. on Black Friday. Her first stop was the Gap store on Michigan Avenue, but nothing caught her eye. She then visited Eddie Bauer across the street, where she bought $250 in merchandise, mostly gifts.
She was then off to meet her sisters at the Weber Grill restaurant, a recommendation by an Eddie Bauer worker.
Fullerton figured that she'd spend about another $50 on gifts today, bringing her total Black Friday spending to about $300, but still hasn't bought anything for her two kids, ages 10 and 8. She figures that she'll spend about $800 by the time the holiday is over, about the same amount as last year.